PRINT DESIGN • EVENT MARKETING

Ampyra Booth Passport

Event poster and booth passport flyer for Acorda Therapeutics, supporting an interactive medical conference exhibit designed to guide healthcare professionals through four educational stations about Ampyra, an FDA approved MS walking medication.

TIMELINE

1 week to completed before the convention deadline.

TEAM & ROLE

Collaborated with an art director and client stakeholders at Acorda Therapeutics. Owned the design from concept to print ready production.

RESPONSIBILITIES

Stepped in as an interactive designer to lead print design for the booth's event poster and passport flyer. Managed layout and print ready production for the poster and flyer.

KEY RESULTS

The booth earned recognition in Exhibitor Magazine for the passport mechanic's approach to structured engagement. Both print pieces worked cohesively across formats and supported a successful, education driven booth experience.

01 BACKGROUND

Acorda Therapeutics needed print materials to support their Ampyra booth at a medical conference. The booth featured four interactive stations built around the theme of improved walking in MS patients, and the design had to tie the whole experience together.

02 PROBLEM STATEMENT

A busy conference gives booth visitors no reason to slow down. The materials had to quickly orient people, explain the passport mechanic, and motivate them to visit all four stations, all within strict pharmaceutical guidelines.

03 PROJECT GOAL

Drive booth participation by making the passport mechanic easy to understand and the reward worth pursuing. The design needed to feel organized and credible enough to earn a healthcare professional's time and attention.

05 DESIGN PROCESS

Ampyra's green and orange palette set the tone, energetic but clean enough for a medical audience. I used large numbered circles to map each station visually, so attendees could orient themselves at a glance. A 3D illustrated booth map gave the flyer a sense of space and helped people understand the physical flow before stepping inside. The headline led with the reward to give people an immediate reason to participate.

VISUAL HIERARCHY

The most important action, visiting all four stations, had to be obvious at a glance. I used large numbered orange circles to map each station, making the connection between the flat flyer and the physical booth immediate.

3D BOOTH ILLUSTRATION

A 3D illustrated booth map gave the flyer a spatial quality that a flat list never could. Before attendees even stepped inside, they could picture the physical flow of the experience.

05 CHALLENGES

The project came with tight constraints on all sides. Regulatory approval on every word, a one week turnaround, and a dual format requirement all made every layout decision twice as complicated.

REGULATORY CONSTRAINTS

All copy had to pass regulatory review before going to print. There was no room to adjust messaging for clarity, even when a small tweak would have helped. The design had to compensate by making the visual hierarchy do the heavy lifting.

DUAL FORMAT REQUIREMENT

The flyer had to work as both a landscape poster and a portrait handout. What worked in one orientation did not always translate to the other, so layouts had to be rethought without breaking the visual flow or hierarchy.

06 FINAL OUTCOME

The booth earned recognition in Exhibitor Magazine for the passport mechanic, which stood out as an effective way to drive structured engagement. Both print pieces worked cohesively across the poster and flyer, supporting an experience that gave attendees a clear reason to participate and walk away with something valuable.

REFLECTION

Tight constraints pushed me to let the visual design do the talking. It was a good reminder that clear, simple decisions often make the biggest impact.

WHAT I LEARNED

Working outside my interactive design lane taught me how much print and digital share in common. Hierarchy, finding your way around a design, and user motivation matter just as much on paper.

WHAT'S NEXT

I would push for informal feedback from a healthcare professional earlier in the process to validate hierarchy and station callouts before going to print.