Website Design
FLO TV
FLO TV was a mobile television technology that delivered live video and data to portable devices such as mobile phones and personal TVs. I worked with JUXT Interactive to establish the visual look and feel of the FLO TV website and implemented the design across all pages.
Timeline
I worked on this project in my early career as part of my design internship at JUXT Interactive.
Team & Role
I was a design intern working closely with an Art Director, Creative Director, Project Manager, and the development team.
Responsibilities
I helped define the site’s look and feel, designed page layouts, and supported the team during implementation.
Key Results
I contributed to a clean, modern website that clearly explained FLO TV’s technology and followed the brand direction.
Background
I worked on the FLO TV website while interning at JUXT Interactive in 2008. FLO TV was a new mobile television technology, and the website needed to introduce the product and explain how it worked in a clear and approachable way.
Problem Statement
I wanted to deliver polished web page designs that matched the approved look and feel and were ready for development.
Project Goal
I needed to support the team by producing clean, consistent web page designs and helping make sure the final pages matched the approved look and feel.
Design Process
I worked with the Art Director and Creative Director to explore the site’s look and feel, designed page layouts, and collaborated with the development team to help implement the final designs across the site.
Challenges
This project moved fast, with lots of revisions, so I had to learn quickly and keep the designs consistent under a tight timeline.
Final Outcome
I helped deliver a polished website that clearly introduced FLO TV’s technology and reflected a modern, tech focused brand experience.
Results
I helped deliver a clean, modern website that clearly explained FLO TV’s mobile technology and followed a consistent visual direction.
Lessons
I learned how to take design direction and turn it into a more functional, elegant experience that feels clear and easy for users.
Next Steps
I wanted to keep building my design skills by practicing more real projects and learning from feedback from peers.
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