Welcome to my world of design, where every design matters and every user journey starts with empathy
With over 15 years of experience in user experience design for major tech companies, I've learned that great design starts with a mission to make technology feel human. I'll share my ethos and what drives me to create designs that are both functional and emotionally impactful.
DESIGN PHILOSOPHY
What I Believe
Great design is invisible. It's the feeling of ease when using an app, the smoothness of navigating a website, and the joy of a product that just works. My philosophy centers around crafting experiences that are intuitive, accessible, and delightful.
I believe in designing for everyone, considering all aspects of diversity to ensure our digital landscapes are inclusive. Moreover, I think good user experience doesn’t make the user think— it has to be efficient, saving time and energy.
Allowing users to complete their tasks while enjoying the process of interacting with the site or product. It needs to be user friendly, fun, intuitive, and good looking, making every interaction a pleasure.
DESIGN APPROACH
How I Design
My design process is an inspired journey of discovery and innovation. Anchored by NN/g's Design Thinking 101, I start by deeply empathizing with users to grasp their needs. From defining pivotal challenges to ideating groundbreaking solutions, each step brings me closer to uncovering true user desires. Through meticulous sketching, prototyping, and testing, I refine concepts to perfection. Ultimately, I implement and perpetually enhance, driven by the belief that exceptional design is an ever-evolving masterpiece.
DESIGN SYSTEM
Building Consistency
I believe a solid design system is essential for creating consistent, scalable, and efficient interfaces. By establishing clear user experience guidelines, I ensure that visual and functional elements harmonize across all platforms. I'll demonstrate how I build and maintain robust design systems that empower teams and deliver seamless user experiences.
📝 Note: This project requires access credentials. For access, please reach out at hello@anitachang.com.
PRODUCT DESIGN
Crafting Products
From concept to launch, product design is about solving real problems with creative solutions. I take ideas through a rigorous process of validation and iteration, ensuring every product is viable, valuable, and delightful to users. Discover how I've designed and developed award-winning applications loved by millions.
RESEARCH
Digging Deeper into User Needs
User research is the backbone of successful design, ensuring creations are both beautiful and useful. I employ techniques to uncover user needs and behaviors, using user journey maps to visualize experiences and identify pain points. Personas help target different user archetypes, while the PURE methodology measures user satisfaction. This rigorous approach ensures that every design decision resonates with users.
📝 Note: This project requires access credentials. For access, please reach out at hello@anitachang.com.
Interested in working together?
Get in touch!
4790 Irvine Boulevard
Suite 105 No. 623
Irvine, California, 92620
Phone: +1 (949) 542-6482
Email: hello@anitachang.com
© Copyright 2006-2025 Anita Chang